When our attitude is right, we realize that we are all walking on acres and acres of diamonds. Cys Bronner, BNI Executive Director and CRO (Chief Referral Officer), knows that sometimes our biggest dream seems unachievable and yet it’s right under our nose – we simply need to use our mining skills.
Hi, I’m Cys Bronner, Executive Director of BNI4Success, BNI’s Greater Los Angeles regions. I grew up in the Jewelry Business. In fact, Bronners have been jewelers for 12 generations now, and that takes me to what I want to talk about today.
This is actually a true story, and it’s called Acres of Diamonds you’re welcome to Google it at anytime and it’s about a farmer and his dream – two farmers, if you want to be picky about it.
This man who has the farm is never going to be rich and he realizes that, but he really wants to be.
So how is he going to achieve his dream?
He decides to sell his farm to another and then seek out a diamond mine to make that reality happen.
In doing so, he spends years wandering the countryside looking for the diamond mine trying to get his dream and eventually he becomes penniless – he so despondent that he commits suicide – which I know is sad, but it does get better
Remember I told you that he sold his farm to another gentleman? The new owner of the land was walking along the river path and he sees a glint in the water.
Now, he has walked this river and his land almost daily but today he happens to see a glint so he looks down and he sees the sun is bouncing off this beautiful rock and he picks up the rock, takes it home, where he proudly displays it on the mantle.
One day a visitor comes over and sees it. He’s amazed. He says the farmer and asks “do you know what this is this is?”
“No, I have no idea, other than it’s a beautiful rock that I took a fancy to and picked up”.
As luck would have it, it turns out that this is the largest diamond found in South Africa and there are hundreds of them in the River.
Remember I told you this was a true story – this actually turns out to be the largest diamond farm in South Africa not just the largest diamond and this new owner of the property didn’t know what he had as well as the original farmer because he didn’t know how to look for them.
We all want our diamonds don’t we? In networking those diamonds are referrals.
We want those referrals – we can go off and we can look for them we can look at them here, there and elsewhere or we can train ourselves how to look for the diamonds that we want.
Truthfully, you only need two or three people in your group really, those who you train and be your referral hub rather than going off and wasting your time somewhere else.
Of course, the larger your network the more profitable you’re going to be and the more people that you will have to train and they train you as well.
The choice is yours do you want to sell your farm, or do you want to be part of a program that allows you to find the referrals that are right under your nose? Those diamond referrals are out there, you just need to know how to mine them.
Thank you for listening today.
I look forward to seeing your comments and stories at BNIPodcast4Success.com
In networking: The more memorable (positive and helpful) you are, the better the results.
Questions? Feel free to call BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4success.com
Her motto: BNI, Making word of mouth marketing work for you.