Hi, I’m Cys Bronner, Executive Director of BNI Los Angeles. I’m here today to cover that awkward conversation, “How much is it?” and frankly, I don’t think it’s awkward at all.
I think as visitor host, or members of the chapter or anyone discussing this, we owe it to the person considering the chapter. To be honest about it – no hidden costs – because we’re a business organization and there’s a purpose to everything we do.
And you know what? If you hide it, what does that say about our perception of value?
So, here’s a very quick rundown of the simple things that I say: And actually I want to tell you, sometimes I start with a little joke and sometimes I will tell people, “you know, when I meet with people face to face or I’m online in the zoom setting. A lot of people don’t want to ask how much it is, but since it’s the first call I get, and messages left for me in emails or over the phone, “How much is it?” I figure it’s pretty important, and you’re going to want to know. You decide whether or not you want to use that, but it is the first conversation I have with them when going through the application process and that is this simple, “Joining BNI is a two-tier cost structure. The first level of cost is to the international organization for your membership. The second level of cost is to the local chapter that you’re joining. And I do want to say that the chapter monies that you’re going to pay, BN I doesn’t have anything to do with that. We don’t manage the chapter accounts. We don’t tell them what to do with it and typically it goes for anything that the chapter sees is needed as a cost.”
And I make a point to not say it’s for paying for breakfast. It takes people down this this road. What if I don’t want breakfast? What if I eat at the gym ahead of time? What if this? What if that? It’s for chapter costs. It goes for anything that the chapter might want to do, such as Chapter Insurance. A couple other things that you might want to name, but again. I wouldn’t name things like the food.
Remember, it’s not net sit, it’s not net eat, it’s network, right.
So, keep it business focused and because that was so quick, I’m going to run through it again. They tell you, Joining BNI is a two-tier cost structure. The first level of cost is for your membership into the international organization. The second costs are the monthly or quarterly Chapter dues and those go to the local chapter only, not BNI. They go to support us in anything this chapter might be doing throughout the year of membership.
Easy peasy, lemon squeezy!
I wish you the best in bringing on your new members and having great events and just an All in all productive year with BNI.
In networking: The more memorable (positive and helpful) you are, the better the results.
Questions? Feel free to call Actionsteps4Success Founder and BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4success.com
Her motto: BNI, Making word of mouth marketing work for you