Hullo, I’m Cys Bronner, BNI Executive Director, CRO and the Constant Social Media Networker
We all know that events are the life blood of any organization, but do we know the power of those events and trainings can have in a BNI Chapter?
Today, I’m going to share with you how you can play your role as Events/Training/PR Coordinator of your BNI chapter. To you and the professionals in your business unit, this role is incredibly important and critical.
Do you believe that leaders are learners? Yes, or no?
That’s the reason in BNI we have close to some 15 to 20 varieties of short mini workshops and trainings. We are continuously helping our members to understand their business. They understand how to even explain their business to their fellow members so that they can generate lots of referrals.
That, right there, is the reason every chapter has a very important coordinator called the Events/Training/PR Coordinator.
If you this is your role as a BNI Coordinator, or your vision for next steps as a Leader, I’ve some suggestions for you that have come from various sources, including an amazing BNI Leader, Murali Sundaram of BNI Chennai
Let’s talk about some simple ideas today and see which you can implement, helping all your members to attend trainings.
We know that it’s important that every member including the new members attend BNI’s Member Success Program within the first thirty to sixty days of Membership or renewing membership. So please, start tracking your members whether they have attended MSP within the first critical days of starting their membership journey and keeping it fresh throughout. After that, it’s a sure win for everyone, if every member of your chapter attends at least one program session every quarter. That’s forward motion! Every quarter at least one training.
But Murali’s excellent suggestion and recommendation are this: “Can we encourage our members to attend at least one workshop or a training at least once in 60 days?”
You know what? I think we can, in fact, I’ve seen those members who are dedicated to making their membership work to their maximum ROI are the same ones who are already doing this.
There are at least six different workshops members can attend in a year (every 60 days) – there’s actually more, if you really want. Which means, what we can do is very simple. Check out your regional calendar, talk to your Chapter President, your Chapter Leadership, or your Director Consultant.
Having an excel spreadsheet with all the members name and all the varieties of workshops, member development, events and training programs at the top is fabulous, and all you need do, is maintain and work with it.
In fact, we are so committed to making this easy for our members that our regional team is working together to provide this to each chapter in the next few weeks with information for the upcoming year. With that, you can have a clear track record of which member attended which workshop on what day. That also helps you to talk to specific members and tell them, hey, you know, three months before you have attended a Success Program or Workshop, can you register for the next upcoming session? That’s number one.
Number two, talk to your Chapter Support Director or even the Regional Training Team. In our region, we have for you the current term’s event and training calendar in a tracking document to help you know what the various trainings are that’s going to happen every month before it happens. With this, you can start marketing the training in your chapter meeting.
Our training team will help support you with a script for leveling up your marketing of every training program or event.
In every chapter meeting, you will be given a minute time to stand up and announce the upcoming training. This is the PR in the role of BNI Events, Training & PR Coordinator; you are the voice of the powerful programs that create more revenue and retention for your chapter.
So don’t be a station master, announcing the arrival and departures. Be a marketeer and market the importance of this training why members must attend the training.
If possible, motivate one or two members who have already attended the past event or training to give a quick 30 second testimonial and then encourage members to register for this training.
Once they complete the training, no, once they come back to the chapter, grab your cell phone, and get a quick video testimonial from them. How was the training? What are the key learnings from the training? How did it actually impact them? This is going to be the spark that will set others on fire!
These are all small, small things that we all can do as an Events, Training and PR Coordinator to ensure that members understand the importance of every training and encourage them to register and once they complete the training, recording a video testimonial, putting it in your Facebook page and social media and even on the WhatsApp group gives visibility for them.
OK, so these are small, small things that you can do as a training coordinator that will have great impact. And as an events coordinator, there are various varieties of events that even a chapter itself will organize.
Some of the chapter socials, community involvement and of course, chapter member events – all these things you can coordinate and motivate members to come. Even there are a lot of regional items are also happening like some sporting activity, members day, regional conclaves. Motivate members to attend these conclaves and keep a track record of it.
Remember one thing. One of the core values in BNI is recognition and appreciation. So, when you see a member registering and attending these conferences, workshops, trainings, and social events, recognize them. Appreciate them. The more you appreciate they will feel connected with the entire chapter.
My best wishes to you as an Events, Training and PR Coordinator, in informing and motivating all of our members to attend different varieties of activities in BNI, so that together as one community, one family, we help each other to grow each other’s business.
Thanks for being a part of today with me, I’m Cys Bronner. Executive Director of BNI4Success, BNI’s Greater Los Angeles regions and your Gratitude Evangelist.
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In networking: The more memorable (positive and helpful) you are, the better the results.
Questions? Feel free to call BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4Success.com
Her motto: BNI, Making word of mouth marketing work for you!