CRM, a technology for managing all your company’s relationships and interactions with customers and potential customers.
Relationship building is what you do with it.
BNI Decoded, Host Cys Bronner and Guest Ed Wilson – Are You In The Arena or the Cheap Seats? – Podcast 31
Are you actually down in the arena? Are you actually in the thick of it? Are you engaged with whatever you’re doing? Whether it’s something like we’ve got here this thing called BNI, or in your own business, or at your home with your family. Where is your engagement Are you present?